What does the name Cojuva mean?
The name Cojuva in a combination of the prefix -co (meaning together) and juva (a shortened form of rejuvenation). Cojuva seeks to bring together the best information and products from all aspects of aging including skincare, supplements, diet, and exercise to combat aging on all fronts.
Mission
Cojuva seeks to bring together cutting edge products and information from all aging related disciplines to fight aging on all fronts and maximize healthspan.
Our Philosophy
Our philosophy revolves around the Hallmarks of Aging. The Hallmarks of Aging are a way to categorize the different root causes of aging. The visible signs of aging, such as wrinkles, hair loss, and changes in body composition are actually symptoms that stem from these root causes. The products and information that we provide are meant to address these Hallmarks of Aging to slow how our bodies age, letting us look and feel younger for longer.
What is Aging?
Aging is the accumulation of damage over time. Time for some bad news: There aren't any treatments in humans that are known to increase maximum lifespan. Documentation of lifespans show that the oldest people only live to around 120 years old. With that in mind, our products and information don't seek to improve maximum lifespan, they seek to improve healthspan.
What is healthspan?
Healthspan is the amount of life that we live in good health. Healthspan looks at biological aging, meaning how much damage our cells have accumulated over time. If we slow this damage, or improve how our bodies repair this damage, we will look and feel younger than what our birthday tells us.
It is our belief that solving aging is the most important problem facing society. While we don't yet know how to stop or reverse the aging process, we are well on our way to understanding how to slow down the aging process.